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PomPom is an Event and Marketing partnership that brings together the UK’s Charlotte Tollervey and New Zealand's own Natalie Rutene. PomPom creates fresh initiatives for promoting and finding exposure in an ever-evolving world of live events, digital media and communications.

With 25 years of experience across these sectors and an approachable demeanour, PomPom can enhance the identity of your business and profile to create a modern image that allows you to move forward with confidence. 

PomPom can be the force that drives your business.


Charlotte is an Event Management and Marketing professional. Based in the Wellington region on the Kāpiti Coast, she has over thirteen years of experience across the Events and Marketing industry in an international environment. Charlotte's degree in media and postgraduate studies in marketing served as a solid foundation to launch a successful career in the UK.

Charlotte has worked in events on a global scale for a plethora of clients including Ben Sherman, Castrol, Kraft and Roche whilst working for Bray Leino Events. As head of their marketing team, she worked across the fashion, oil and gas, healthcare and hospitality industries. Delivering successful results, she feels this has influenced her current work ethic, which brings experience and assurance for any future tasks.

After relocating with her family to New Zealand 7 years ago, she began working at Gallagher’s as their Events Manager. Following that she worked in Marketing and Communications with Community Living.
Since the launch of PomPom, she has completed contracts for Paint Plus, Sanctuary Mountain, Narrows Park and the Balance Farm Environment Awards.

Charlotte has the creative flair and a proven track record to consistently deliver multiple concurrent projects with success. She is a focused and highly driven individual that has a passionate and committed approach to all of her work.


Natalie is a Business Development and Marketing/Communication professional with 12 years of experience in the field.

She has worked across a variety of sectors that include Tourism, eCommerce, Hospitality, the Food industry and NGO’s. These positions have included owning her own business, as well as business management and contract work. She enjoys the challenge of finding new and exciting ways to promote businesses, helping them achieve success and reaching their full potential.

Working both in New Zealand and the UK, her primary focus during this time has been on developing new opportunities for each of the business’ she has been contracted to. This has also given Natalie the opportunity for her growth to stay with current trends on digital platforms, striving to stay ahead of the curve.

With an organised approach to her work, Natalie has naturally moved towards event and project management. Working on a wide variety of projects, from event managing the LJ Hooker Cancer Society Ball 2019 to corporate product launches and exhibition/trade-show stands for Sanctuary Mountain Maungatautari. Her ability to see the bigger picture and break this down into manageable stages and collaborate with others to bring the project to life has led to great results for her clients.

Positive outcomes are what drives Natalie and finding solutions for any task given to her is key to the motivation that allows her to achieve her success within this role. 


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