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Electra Business & Innovation Awards
Case Study

Event Overview

The Electra Business & Innovation Awards celebrate innovation, sustainability and best business practices across all industries and sectors in the Horowhenua and Kapiti Coast Districts.

The past few years have seen innovation become a central focus of the awards as businesses have needed to adapt to a constantly changing landscape.

The Awards are a great way to celebrate and acknowledge those businesses doing amazing things in both the Horowhenua and Kapiti regions. Recognising great leadership and excellent business practice, this really is the cream of the crop!

PomPom became the Awards Programme Managers in 2019 and love the opportunities that this programme allows to connect with businesses and the wider communities and showcase local - both through the Awards process and the event delivery.

Scope of Work

Programme Management and Event Management

  • Scoping and planning

  • Entry process management

  • Judging team oversite

  • Ticketing

  • Emcee, speaker and entertainment management

  • Venue and supplier liaison

Communications and Marketing

  • Socials

  • Website updates

  • Media releases

  • Newsletters

Graphic Design of all content

External stakeholder relationship management

Financial Management

Sponsoship management


Years to date delivered

2020 - 2023 & working on 2024!

Attendee Numbers

350 - 400 (at each Awards Night Event)

Main Awards Entrants

30.4% Entrant Increase since 2020

Events Delivered 2019 - 2023

20+ events (1 Awards Night & 5 smaller events)

Average Facebook Reach

69,279 people (per year)

Email Newsletter Open Rate

44% (above industry average - 21.56%)

Print Reach

112,000 Local Readers

Online Reach

146,000 Impressions (across multiple campaigns)


The PomPom team works hard to deliver a successful awards programme from start to finish, working alongside the Business Kapiti Horowhenua board, sponsors, contractors and entrants, making the process as streamlined as possible. PomPom has also taken on the graphic design element of the Awards to centralise the process and ensure all outgoing communications and collateral are consistent.

The Electra Business & Innovation Awards are a huge part of the Kapiti and Horowhenua annual business calendars. Being able to create memorable events to celebrate the local business communities is very rewarding for the team. We look forward to continuing to do so!


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