Electra Business & Innovation Awards
Case Study
Event Overview
The Electra Business & Innovation Awards shine a spotlight on excellence in business across the Horowhenua and Kāpiti Coast Districts. Each year, these business awards celebrate innovation, sustainability, leadership, and best business practices across all industries and sectors in the region.
In recent years, business innovation has become a central focus of the Awards, reflecting how local businesses have adapted and thrived in a constantly changing environment. From small enterprises to established organisations, the Awards highlight those who are leading the way with resilience, creativity, and community impact.
The Horowhenua and Kāpiti business awards are more than just a celebration – they are an opportunity to recognise outstanding leadership, champion sustainable growth, and showcase the very best of our regional business community.
Since 2019, PomPom has proudly managed the Business Awards Programme, connecting with businesses and the wider community throughout the journey. From the entry process to the Awards night itself, the team is passionate about showcasing local success stories and delivering a programme that truly celebrates the “best of the best” in our region.
Scope of Work
Programme Management and Event Management
Scoping and planning
Entry process management
Judging team oversite
Ticketing
Emcee, speaker and entertainment management
Venue and supplier liaison
Communications and Marketing
Socials
Website updates
Media releases
Newsletters
Graphic Design of all content
External stakeholder relationship management
Financial Management
Sponsoship management
Results
Years to date delivered
2020 - 2023 & working on 2024!
Attendee Numbers
350 - 400 (at each Awards Night Event)
Main Awards Entrants
30.4% Entrant Increase since 2020
Events Delivered 2019 - 2023
20+ events (1 Awards Night & 5 smaller events)
Average Facebook Reach
69,279 people (per year)
Email Newsletter Open Rate
44% (above industry average - 21.56%)
Print Reach
112,000 Local Readers
Online Reach
146,000 Impressions (across multiple campaigns)
Conclusion
The PomPom team works hard to deliver a successful awards programme from start to finish, working alongside the Business Kapiti Horowhenua board, sponsors, contractors and entrants, making the process as streamlined as possible. PomPom has also taken on the graphic design element of the Awards to centralise the process and ensure all outgoing communications and collateral are consistent.
The Electra Business & Innovation Awards are a huge part of the Kapiti and Horowhenua annual business calendars. Being able to create memorable events to celebrate the local business communities is very rewarding for the team. We look forward to continuing to do so!
Servicing clients across Aotearoa.
Get in touch
charlotte@pompom.co.nz - 027 929 9450
natalie@pompom.co.nz - 021 202 9140